
From Concept
to Screen
We don’t just produce content—we design it from the ground up. At IT’S UP TO YOU, we develop original entertainment formats and branded content that engage audiences and deliver real impact.


We create the future of entertainment
Great entertainment starts with a strong concept. We develop original formats for TV, digital platforms, and beyond, bringing fresh ideas to life in reality shows, scripted series, and documentaries.
Reality &
Competition Shows
Scripted Series & Drama
Movies & Documentaries



Branded Content That Speaks to Your Audience.
Brands need stories, not just ads. We create high-quality branded content that builds authentic connections with audiences, reinforcing identity and driving engagement.
What We Create for Brands
Brand-Focused Short Films
Mini-Series & Episodic Content
Social Media Campaigns

Your Vision, Our Creativity.
Every great format or campaign starts with a powerful idea. We work with networks, brands, and platforms to develop concepts that evolve into fully produced content.
Concept & Ideation
Creative & Script Development
Pre-Production Planning
Production & Execution
Let’s Build Something Great Together.
Are you looking for a fresh entertainment format or a unique branded content campaign? Let’s bring your vision to life with creativity and expertise.


Contact Us


© 2024 IT’S UP TO YOU. Todos los derechos reservados. Web design by IU2U Fims 2024
Phone
(Spain) +34 627 88 44 89
(USA) +1 239 309 4011
project@iu2ufilms.com